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Looking for inspiration or advice?
Here, we share what drives us, what works, and what deserves to be rethought in the world of marketing and communication. Not just another list of trends. No generic advice. Just what we truly think: about brands, strong ideas, and what makes a company leave a lasting impact. We observe, we question, we break things down. Welcome to the world of Maia!
What Hermès can teach every brand about desire and scarcity
STRATEGY
In a world of constant promotions, Hermès has quietly built the most defensible brand in the world. Here’s how—and what you can learn from it.
Nike and the art of selling an ideal rather than a product
STRATEGY
Nike doesn’t sell shoes. The brand sells the belief that you can become better. A breakdown of an emotional strategy that reshaped global sports marketing.
Apple, or how to turn customers into brand evangelists
STRATEGY
Apple didn’t invent the smartphone or the MP3 player. What Apple did invent is the art of making its customers unable to imagine life without it.