{"id":1740,"date":"2026-05-29T18:30:53","date_gmt":"2026-05-29T16:30:53","guid":{"rendered":"https:\/\/agencemaia.com\/blog\/"},"modified":"2026-05-31T21:15:48","modified_gmt":"2026-05-31T19:15:48","slug":"blog","status":"publish","type":"page","link":"https:\/\/agencemaia.com\/en\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"
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BLOG<\/p>\n\n\n\n

Looking for inspiration or advice? <\/p>\n\n\n\n

Here, we share what drives us, what works, and what deserves to be rethought in the world of marketing and communication. Not just another list of trends. No generic advice. Just what we truly think: about brands, strong ideas, and what makes a company leave a lasting impact. We observe, we question, we break things down. Welcome to the world of Maia!<\/p>\n<\/div>\n<\/div>\n\n\n\n

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What Herm\u00e8s can teach every brand about desire and scarcity<\/a><\/h3>\n\n\n\n

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STRATEGY<\/p>\n\n\n\n

In a world of constant promotions, Herm\u00e8s has quietly built the most defensible brand in the world. Here\u2019s how\u2014and what you can learn from it.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Nike and the art of selling an ideal rather than a product<\/a><\/h3>\n\n\n\n

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STRATEGY<\/p>\n\n\n\n

Nike doesn\u2019t sell shoes. The brand sells the belief that you can become better. A breakdown of an emotional strategy that reshaped global sports marketing.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Apple, or how to turn customers into brand evangelists<\/a><\/h3>\n\n\n\n

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STRATEGY<\/p>\n\n\n\n

Apple didn\u2019t invent the smartphone or the MP3 player. What Apple did invent is the art of making its customers unable to imagine life without it.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Ce qu\u2019 Herm\u00e8s peut apprendre \u00e0 chaque marque sur le d\u00e9sir et la raret\u00e9 STRAT\u00c9GIE Dans un monde de promotions permanentes, Herm\u00e8s a discr\u00e8tement construit la marque la plus d\u00e9fendable au monde. Voici comment et ce que vous pouvez en retenir. Nike et l\u2019art de vendre un id\u00e9al plut\u00f4t qu\u2019un produit STRAT\u00c9GIE Nike ne vend […]<\/p>\n","protected":false},"author":274946237,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_wpcom_ai_launchpad_about_page":false,"_wpcom_ai_launchpad_gallery_page":false,"_wpcom_ai_launchpad_contact_page":false,"_wpcom_ai_launchpad_events_page":false,"_wpcom_ai_launchpad_video_page":false,"_wpcom_ai_launchpad_portfolio_piece":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"footnotes":""},"class_list":["post-1740","page","type-page","status-publish","hentry"],"yoast_head":"\nAgence Maia : Agence Marketing & Communication<\/title>\n<meta name=\"description\" content=\"Agence Marketing & Communication. Branding. Design & D\u00e9veloppement Web. Graphisme. Photographie. R\u00e9seaux Sociaux. Cr\u00e9ation de Contenu. Copywriting. R\u00e9f\u00e9rencement SEO. 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